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Welcome back to The Sports Road, ladies and gentlemen! The world of sport is constantly changing and, to be honest, it’s pretty easy to get lost in it all… Bringing you the newest and best in sports and technology, we’re here to help with exactly that… Enjoy!
Here's what we got for ya today:
The Super Bowl…
AR x Sport: The Future
Tiktok: What Now?
Broadcasting is Changing!
Most Valuable Sports Teams:
Let's get into it!
The Super Bowl as You’ve Never Seen it Before…
When discussing what the world’s biggest sporting events are, one game is bound to come up over and over and over again…
What is it? The Super Bowl, of course!
Pitting the two best teams across an entire NFL season against one another, the game – widely regarded as the sport’s most influential – can quite literally make or break fans’ and players' perception of greatness and legacy in American Football.
Being of incredible global significance, while contested upon sporting merit, the games importance doesn’t quite end there.
Bringing in over one hundred million viewers in the USA alone, over the last few years brands, artists, and other non-sport related entities have recognised the marketing/branding value which the game holds.
So with all that, you may be wondering why we’re talking about it today.
Well, this week CBS announced that this year’s edition of the match will be broadcasted in 1080p High Dynamic Range (HDR) and 4K HDR; a technological feat that has not yet been achieved by CBS in their broadcasting of American Football.
Providing fans with a far more immersive watching experience, CBS will be looking to utilise this new technology to further engage viewers and bring even more eyes to the game.
With engagement being integral to their plans, that isn’t the only news about the game which the firm announced.
In fact, in line with a number of recent innovations within the industry – for the first time ever – CBS will be running two different formats; one in a more traditional style and the other tailored for children.
Following numerous variations of the idea – predominantly done by the NHL – the NFL will be teaming up with Nickelodeon to provide younger fans with their very own broadcast of the game.
While the firm has still not announced its direct plans for this, basing discussion across what we have seen thus far, expect some pretty heavy use of new technologies.
Particularly using AI and AR to better explain what is happening live, the technique stands as a great way to future proof the game and create some more NFL fans in the future.
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The Future?
Look, if you haven’t noticed by now, the way us fans perceive the delivered content of our favourite sports teams is extremely important.
And we know what you’re thinking. When it comes to the live action of a game, there isn’t really much else that matters. Right?
Well actually, you’d be surprised…
Offering fans the opportunity to engage further with a sport, whether you realise it or not, things such as Augmented Reality (AR) overlays and other graphical elements of a broadcast or live experience matter a lot.
Whether it further informs you on a specific topic, or helps better connect you to both players and teams, if the last couple years are anything to go by, it only looks like there will be a greater place for immersive experiences in the sports world.
Being the case, NOW could be the time to get involved. And that’s exactly what ARound and Immersal are doing…
With both companies being pioneers in the sports AR scene, this partnership could make some big waves. This is what we know so far:
Happening through the creation of a standalone app, fans will be able to incorporate graphical elements into their in-stadium experience.
Powered using AR, the app is set to include tracking, arcade, and visual effect sections.
Having already worked with various NBA, MLB, and NFL teams, ARound’s experience paired with Immersal’s expertise in spatial computing could prove groundbreaking.
“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events… By integrating our fan engagement platform with Immersal's robust localisation technology, we can seamlessly create dynamic digital experiences that put fans at the centre of the action while scaling to new audiences around the world.”
Josh Beatty, Founder and CEO of ARound
Time to Get Fit!
Times are changing. Whether you like it or not, never before has information, content, and data been so easily accessible.
Sparking a change in the way people view and interact with exercise and sport, technology can – surprise, surprise – be used for both good and bad.
In this case, we could be witnessing a deal that has the potential to do a whole lot of good…
So, Tiktok – we get it, sounds random but it’ll all make sense soon. Anyways. Being used by around 900 million people (🤯), the app bears HUGE significance.
Having the ability to totally influence the behaviour of people old and young, in talking about its potential to improve general health, there quite literally is no downplaying its potential…
So – why on our predominantly sport-related Newsletter are we talking about Tiktok?
Well, this week the social media giants signed an exclusive deal with (drumroll please 🥁🥁🥁) Peloton.
With those unfamiliar with the firm, Peloton is a work-out equipment manufacturer who specifically hold expertise in the production of home-based systems.
Securing their very own hub on Tiktok, #TiktokFitness Powered by Peloton will be the base for all fitness-related content released on the app.
“Peloton and TikTok both move at the speed of culture to better serve our respective audiences… We collectively recognise the way people engage with fitness is constantly changing. Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways.”
Oli Snoddy, Vice President of Consumer Marketing at Peloton
We Need to Talk About: Amazon Prime
We know what you’re thinking.
Today’s Newsletter has been weirdly dominated by big brands making their way into the sports world. We agree.
BUT, this could be the future. Especially when it comes to broadcasting…
Let’s not beat around the bush. Sports broadcasting in its current form – to not sound overly harsh 😅 – is expensive, confusing, and most importantly, annoying…
I mean, for context, just look at the current way the Premier League – the world’s biggest Footballing league – is being broadcasted in the UK.
Having to split between multiple different broadcasters, to have the opportunity to watch every single Premier League game in the UK will cost – get this – over one thousand pounds…
Sparking quite a bit of outrage across the sport’s fans, recent discussion has pointed towards a future that could see streaming services become the norm in broadcasting.
We think you know exactly where this is going…
So, Amazon Prime. Seeing the value which sports-related content holds, over the last few years, Prime has become a hub for sports fanatics to see interesting content.
Uniquely, the service – unlike other streaming services – offers live sport; an undertaking which – after today’s announcement – is bound to only get bigger and bigger.
That’s right. In signing a deal with beIN Sports, Australian Prime will include their first ever standalone live sports channel.
“This new partnership with beIN SPORTS is an exciting step forward for Prime Video’s sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place… We know our Australian customers are obsessed with live sport, and the add-on of beIN SPORTS via Prime Video Channels will unlock thousands of marquee events for football, tennis, and rugby enthusiasts.”
Hushidar Kharas, Head of Amazon Prime Video Australia and New Zealand
Quick Bites
Boxing: The Preview
Rory Mcllroy: The Dream
Meme of the day
Sancho when he lands back with no Haaland, Hakimi, Bellingham or Guerreiro
— TS🍇🇧🇷 (@Trujista)
Jan 10, 2024
😂😂😂😂😂😂
Quote of the day
"Dragusin's agent said he couldn't believe his player turned down Bayern
Mina Rzouki, Italian Football Expert on Dragusin choosing to join Spurs
Picture of the day
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